CAPSULE COLLECTION
Accessories & Footwear Creative Director
Developed as a 22-piece capsule collection for Prada, Chiaroscuro explores the structural tension between light and dark to meet the day-to-night needs of modern luxury consumers. The collection balances rigid tailoring with technical softness, translating traditional art theory into a functional A/W wardrobe. My role focused on the art direction and design of the complete accessory and footwear, engineering versatile pieces that effortlessly elevate casual daytime attire into refined eveningwear.
To anchor the multi-category collection, the collective established a visual matrix targeting design-led female consumers aged 27-35. A cold, industrial base palette of charcoral, emerald, muted petrol, and deep navy mirrors winter climates, while sharp mustard accents introduce strategic warmth. Visual harmony across apparel and hardware is maintained through a strict, shared material architecutre: soft Nappa leather, resilient Re-Nylon, structural metallic details, and organic cotton.
(Final capsule product images were created using AI)
ACCESSORIES & FOOTWEAR CORE STRATEGY
Within the collective framework , my individual responsibility laid in the strategic art direction, technical sourcing, and product design of the accessories and footwear. The objective was to design stand-alone, commercially viable luxury pieces that could instantly reconcile an outfit’s identity. By utilising advanced primary archive anaylsis and benchmarking competitors like MiuMiu and Balenciaga, each piece was strategically engineered to elevate casual daytime attire into refined eveningwear with minimal effort.
Within the collective framework , my individual responsibility laid in the strategic art direction, technical sourcing, and product design of the accessories and footwear. The objective was to design stand-alone, commercially viable luxury pieces that could instantly reconcile an outfit’s identity. By utilising advanced primary archive anaylsis and benchmarking competitors like MiuMiu and Balenciaga, each piece was strategically engineered to elevate casual daytime attire into refined eveningwear with minimal effort.
THE ‘SPORTIVA’ EVERYDAY TRAINER
Responding directly to the global luxury shift toward casual comfort, the Sportiva blends ballet-inspired strap femininity with weather-ready outdoor practicality. Engineered with an insulated microfleece lining and an ergonomic rubber sole, the upper utilises Re-Nylon and organic cotton laces, aligning with Prada’s contemporary sustainability mandate.
THE ‘AFFILIATA’ BUCKLE KITTEN BOOT
Designed to address the market decline of restrictive high heels, this boot combines an elegant pointed silhouette with a comfortable 4cm kitten heel. Executed in premium black Nappa leather and anchored by sharp silver hardware accents, the boot transitions seamlessly from active corporate daytime schedules to formal eveneing environments.
THE ‘GIALLO OPERA’ SCRUNCHED GLOVES
A seasonal translation of high-fashion editorial runway statements into a functional A/W accessory. Borrowing structural elements from the Prada archives, the generous length uses the ultra-soft gathering properites of mustard-yellow Nappa leather to create an effortless scrunch over heavy winter coat sleeves, injecting a powerful pop of colour into monochromatic outfitting.
A seasonal translation of high-fashion editorial runway statements into a functional A/W accessory. Borrowing structural elements from the Prada archives, the generous length uses the ultra-soft gathering properites of mustard-yellow Nappa leather to create an effortless scrunch over heavy winter coat sleeves, injecting a powerful pop of colour into monochromatic outfitting.
THE ‘TRIANGOLO’ SCULPTURAL BELT
Created as an architecutral element to introduce strucutre to minimalist winter layering. The wide, 7cm tobacco-brown leather strap cinches the waist, anchored by an oversized, silver-rimmed triangular buckle that clearly references Prada’s iconic heritage geometry wihtout explicit logomanaia.
THE ‘AERO SHIELD’ SUNGLASSES
Drawing heavily from retro-futuristic 90s sports performance eyewear and wraparound aesthetics, these frames are carved from premium, plant-based bio-acetate by Mazzucchelli. Lifted outer rims soften the atheltic edge, while dark petrol-tinted lenses interate beautifully with the collection’s colour theme.
SOURCING, SIZING & SATIATION
True luxury design extends beyond aesthetics into rigorous commercial lodic. Utilising standard luxury pricing architecture and strict financial parameters, indicative retail values were calculated from raw manufacturing estimations. Raw material costs ranging from £24.00 to £63.00 were projected against an industry-standard gross margin average of 75% alongside a 2.5x production markup. Sourcing was strategically aligned with premier UK and Italian wholesalers to safeguard European craftsmanship heritages. The resulting pricing matrix positions the accessories seamlessly within Prada’s live retail architecture while remaining realsitic to luxury consumer benchmarks.
True luxury design extends beyond aesthetics into rigorous commercial lodic. Utilising standard luxury pricing architecture and strict financial parameters, indicative retail values were calculated from raw manufacturing estimations. Raw material costs ranging from £24.00 to £63.00 were projected against an industry-standard gross margin average of 75% alongside a 2.5x production markup. Sourcing was strategically aligned with premier UK and Italian wholesalers to safeguard European craftsmanship heritages. The resulting pricing matrix positions the accessories seamlessly within Prada’s live retail architecture while remaining realsitic to luxury consumer benchmarks.
THE ROLE AS ACCESSORIES & FOOTWEAR DESIGNER
I owned the art direction, technical development, and strategic positioning of the footwear and accessory lines within the collaborative Prada capsule. My responsibilities spanned from initial runway archive audits and target consumer trend analysis to luxury markup mapping and full AI-driven product rendering.
DELIVERABLES
DELIVERABLES
- Research: Primary Archive Audits, Competitor Benchmarking, Benchmarking & Consumer Insights
- Design: Five Luxury Concepts (Sportiva Trainer, Affiliata Boot, Giallo Opera Gloves, Triangolo Belt, Aero Shield Sunglasses)
- Strategy: Sourcing Frameworks, Luxury Pricing Architecture & Technical Spec Sheets
- Result: Achieved an A grade.
- Feedback: Commended for translating consumer trends into commercial logic and aligning creative strategy with realistic luxury pricing architecutre.
- Personal Insight: "This project reinforced how accessories and footwear play a key strategic role in luxury branding and marketing. By balancing functionality with elegance, I learned to design versatile products that satisfy both brand’s heritage values and the day-to-night lifestyle demands of modern luxury consumers."
AVAILABLE FOR FREELANCE
Currently based in London. Available for freelance roles in London and Berlin, and open to travel for international location shoots.
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