PRODUCTION EXPERIENCEFrom Concept to Set-Ready
I have worked within fast-paced production environments, supporting on-set operations and client management for high-profile commercial and fashion shoots. Starting as an intern at Made in Germany GmbH and progressing into freelance work, my experience spans across studio-based editorials and large-scale location productions. In my role as a Production Assistant, I focus on the seamless coordination between the creative vision and logistical execution. I am known for maintaining a calm, solution-oriented mindset in high-pressure environments and ensuring a premium experience for both crew and clients.
- On-Set Operations: Supporting the Production Manager in coordinating daily workflows and logistics, ensuring all time-sensitive requests are managed efficiently.
- Stakeholder Communication: Acting as a key point of contact between production, talent, and clients, maintaining professional boundaries within industry hierarchies.
- Resource Management: Overseeing on-set welfare and providing hands-on assistance with styling preparation and general production needs when required.
- Workflow Integration: Bridging the gap between creative concept and practical execution by adapting to real-time changes and ensuring a seamless flow between all departments.
A glimpse into on-set operations for commercial and editorial shoots at Made in Germany GmbH.
Instagram Artist Residency (2022)
THE STRATEGY- Digital Ephemerality In 2022, under the creative direction of Demna, Balenciaga redefined its digital presence by pioneering the "Tabula Rasa" (Blank Slate) strategy. Treating its Instagram feed as a temporary gallery rather than a permanent archive, the brand cleared all content to host limited-time artist takeovers. This approach created a sense of digital ephemerality and extreme exclusivity, forcing the audience to engage with the narrative in real-time before it was archived to make room for the next vision.
THE CONCEPT & EXECUTION I supported the production for the residency captured by photographer Kristina Nagel. Her contribution was part of a series of curated artist takeovers, featuring her signature surrealistic aesthetic. The shoot focused on styling iconic Balenciaga archive pieces in a domestic setting, creating a contrast between the high-fashion garments and the raw, distorted photography style typical of Nagel’s work.
MY ROLE & ON-SET SUPPORT Working as a Production Assistant on-site, I supported the daily operations to ensure a smooth workflow for the crew and talent during the shoot days.
- Location Support: Provided general support in managing the location and ensuring all departments had what they needed for a functional workspace.
- Production Support: Assisted with daily on-set tasks, maintaining the flow between crew and talent to help meet the shooting schedule.
- Operational Readiness: Managed immediate logistical needs and helped maintain the set environment throughout the production.
- Professional Discretion: Maintained strict confidentiality on-set during the production of this high-profile digital campaign.
ADDITIONAL SELECTED PRODUCTION CREDITS
Balenciaga x Crocs 2.0 | Global Campaign Shoot
‘S MaxMara | Lookbook by Sarah Blais
Marc O’ Polo | Holiday ‘22 Commercial Shoot
‘S MaxMara | Lookbook by Sarah Blais
Marc O’ Polo | Holiday ‘22 Commercial Shoot
AVAILABLE FOR FREELANCE
Currently based in London. Available for freelance roles in London and Berlin, and open to travel for international location shoots.
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